Horwin
Horwin manufacture advanced electric motorcycles and strive to push the boundaries of what's possible with AI, wearable tech and robotics. They believe in enhancing human capabilities and transforming the relationship between humans and technology while promoting a sustainable and bright future for all. To capture this vision, they needed a new visual identity.
As designers, we drew inspiration from the Vaporwave aesthetic and retrofuturism. By drawing on the optimistic and nostalgic vision of the future that these two elements represent, we crafted a visual language that resonates with a wide audience and effectively communicates the brand's message.
As designers, we drew inspiration from the Vaporwave aesthetic and retrofuturism. By drawing on the optimistic and nostalgic vision of the future that these two elements represent, we crafted a visual language that resonates with a wide audience and effectively communicates the brand's message.
Concept Artwork
We combined 3D modeling and illustration to create a series of inspiring concept images that ignite imagination and provide a nostalgic positive vision of the future.
Brand Book
The brand book we designed and beautifully illustrated is crafted to not only provide guidance on how the brand should be represented visually but to also communicate the core messaging of the copywriter's text
Sample of innner pages
Artwork And Branding In Use
Horwin has fully embraced the visual identity we created, using every element - from the font and color palette to the style recommendations, concept artwork, and illustrations - to visually inspire people about a future made possible by their technological advancements.
Production Models
The styling/colour scheme of the SENMENTI X and the SENMENTI 0 production models take direct inspiration from the original concept artwork we produced.
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